I am probably going to get some hate mail on this posting but as a supplier to the promotional products industry we sit in a unique position. We speak with all of our clients on a regular basis. We are experts at following up or as we like to say FU!
We spend a great chunk of our day phoning and emailing our clients and their prospective order inquiries. We work hard at making sure the distributor gets the best in service and price.
I am sure, in fact positive, that occasionally we will pi#* people off with our follow up but we are equally, in fact for sure, loved by more distributors for our FU.
We did some split testing with our follow up procedures. We found that simply by reminding clients that we are still interested in their order not only got us MORE orders but it increased our sales of items that were not covered by the original quote!
In short, asking people or FU’ing them about what the state of their inquiry is, made us and them a lot more money.
Here’s a suggestion…send them any of the flyers below with a little note saying, “Hey, was thinking of you today when I say these new ideas…what do you think? Oh, and how is the trade show widget giveaway inquiry going? any more news?