2. This fact alone means the following…..the end user grew up with the internet and is most familiar with this mode of shopping while the average distributor finds the net “unfamiliar and overwhelming.”
3. The end user is now looking to social media (Pinterest, FB, Instagram etc) for their promo inspirations. They want something with their logo that they found in the online social media experience. In short they want trending ideas.
4. New and Trending does NOT fit the typical ASI supplier. Suppliers typically wait until 2 things happen…A) the product is proven to be of interest to the end user and B) they can bring in boatloads of them for inventory. This paradigm is flawed. It means one thing.
5. How does a Distibutor beat this old style of business and get ahead of the curve and ahead of their clients desires? Simple.
Todays trending ideas…..