It seems that each day a new community from around the world is getting on the bandwagon to ban plastic drinking straws. A groundswell movement first started by the Turtle Video seen by over 28 million people, the ban is despised by plastic straw manufacturers but loved by the promotional products industry.
The promotional products industry is always looking for new ideas, trending swag that can have a corporate or event logo put on it. Initially skeptical about the straw due to issues of cleanliness etc., the distributors have now been educated in regards to the folding drinking straw Last Straw’s bacteria resistant properties and overall usefulness.
There is an old adage in business that the trend is your friend. In the case of the folding drinking straw the trend is partly due to the Turtle Video but also the oversubscribed Kickstarter campaign done by Final Straw. They set out to raise $12,500 and instead raised nearly $2 Million!
” The Trend Is Your Friend and the Folding Drinking Straw is going to be a Huge Trend!”
“The trendsetting folding drinking straw. You may not use it but you will absolutely buy it!”
The herd mentality of the environmental movement is hard at work with the pending release of the folding collapsible reusable drinking straw.
The folding drinking straw is the “must-have” keychain accessory that may not see a lot of use but if you don’t own one and use a disposable plastic straw instead you run the risk of being seen as a modern day Typhoid Mary.