We are about to launch into the tradeshow season for 2018 and that means there will be a mad scramble from marketers across the spectrum to find new and interesting ideas for incentives for driving/attracting people to come to your tradeshow booth.
Trade show Incentives? How does SWAG for trade shows work?
Believe it or not a lot of trade show marketers get it wrong, really wrong! They go out and spend 10’s of thousands on booth space, hotels, flights, meals etc and then decide to either not give anything away at the booth or giveaway the wrong things.
You give away swag in order to get people to come to your booth to talk for 2 or 3 minutes and then that swag needs to be the right idea that continues to imprint upon the client your logo and message. It is that simple!
Don’t give away the following. Pens (the customer will think you are cheap and who uses a pen anyways) also…don’t give away a too expensive an item (you will go broke) or complex electronics as they will only frustrate people and they will perceive you as being either to difficult to deal with or too “techy” for them to relate to.
Trust me when I say the above I have done 100’s of shows and sold to companies in the 1000’s who do trade shows and over that time have accumulated a wealth of info on trade show do’s and don’t.
In fact if you want to talk in detail about trade show insights call me at 1-888-908-1481 or email me at [email protected]
The right thing to give away (swag) is surprisingly difficult to come up with. It needs to be:
B) Cool, unusual eye-catching….it needs to be something people are attracted to and want.
C) Something they will look at over and over again after the show….letting them imprint your logo and message.
“It takes 7 impressions to make an impression!”
Over the past 8 months we have done extensive analysis of trade shows and trade show attendees and we have now come up with the top 3 ideas for this years trade show season. They are.
These little devils are great phone holders, grips, stands and selfie holders. link
Often over shadowed by the spinner craze from 2017 these delightful cubes are always used and if used show your logo. link
These take longer to produce. Count on 4 weeks on average, but custom weird socks are super hot at retail these days. link
Want to know more…? email us here…….we are always up…(except when sleeping…)