What is Promo TrendSpotting and how does it work?
TrendSpotting is something that has been used by leading-edge fashion retailers and product designers for years. Promo Motive is the first and foremost swag supplier to use this insightful methodology of market research for the promotional products industry.
What is TrendSpotting?
Simply put, Swag TrendSpotting is the collection of data gleaned from various Web sources such as YouTube, Pinterest, Instagram and over other 30 web sites combined with a keyword analysis of nearly 50 international promotional product blogs where our proprietary search criteria is designed to find and spot product trends that can be logo’d. (whew!)
The Old Way of Promo Suppliers is Dead!
Traditional Swag Suppliers work in what I refer to as a stale-dated business model. Basically they review their past years sales, re-order the same products for the next year and inventory them in their USA warehouse imprinting them on an as need basis (I know this because I have worked in the past for Big Suppliers like this).
The upside for this business model is that if you want the same thing for this year’s tradeshow as last years tradeshow, the supplier will have it and can deliver it in 24 hours.
The many downsides for this business model include the marketing sins of being boring by using the same swag, year after year!
The New Way of Promo TrendSpotting for Swag!
TrendSpotting is at the heart of how we work. Our research, algorithm and analysis works to discover new products that are trending online. We then source these products using our long-time Chinese Trading partner to insure that the goods can be logo’d and delivered quickly plus insure they meet our rigorous quality standards.
We Deliver in 2 weeks or less!
In these days of “instant everything” 2 weeks may seem like an eternity but these 2 weeks will save you money and provide you with swag ideas that not everyone else has!
Simply put. As a Supplier, If you have to carry and invest in USA based promotional products inventory, you will always play it safe (ie boring). Big Inventory means Big Risk!
What to do next?
If you would like to know more about what’s trending, what is not trending and how to better capitalize on our free market insights simply call us at 1-888-908-1481 or email us.
We Make It Simple!