It seems to me, especially if you look outside of the USA, that the marketing done by the major marketers is getting more and more unusual and different.
Companies and brands like Viagra, VW, Mercedes and hundreds of other iconic brands have fully embraced a whole new way of cutting through the clutter of “features and benefit” marketing and are trying to establish or continue to imprint their brand through different ways.
As seen by some of the ads below these major brands are putting out ads that at one time would have been deemed offensive but are now acceptable. Why?
These advertisers and marketers are not stupid and their ad campaign budgets arein the many millions of dollars. What do they know that us in the promotional products business need to learn from?
I get to sit in a bit of a “catbird seat” when it comes to this industry. I get to see how others advertise and we also speak to 1000’s of distributors each year. From my perspective there is a hunger for both a new approach to marketing and more importantly to new ideas to put a logo on.
I don’t want to tell you to never sell another sticky note pad or a leaky pen but I do think you need to expand your horizons and at least present something different.