Since 2008 Millenials have entered into the ranks of marketing specialists in overwhelming numbers. They have replaced the baby boomer who traditionally occupied these positions. This inmigration of Millenials into positions of buying power has sent shockwaves through the promotional product and marketing industry. Why?
The most interesting example of this is in products like the Pop socket. Thi shandy little gizmo is easily recognized by the MIllenial buyer as an essential item while the Boomer found this concept to be perplexing.
The new paradigm in promotional products started with last years fidget spinners. Fidget Spinners were a social phenom selling 100’s of millions of units over a 6 month period. Sales then collapsed as the Millenial interest level went elsewhere. Listed below are just some of the products that Millenials are looking to for promotional swag in 2018.