The world of retail and promotional marketing is changing and each day new and innovative takes on old ideas are coming to the marketplace. The latest innovation is the folding drinking straw.
Promotional Product resellers are loving it as well as retail shops catering to a younger, hipper clientele. The trend definitely started with the Final Straw Kickstarter campaign, which saw a product that sought $12,500 raise nearly $2 million.
Even though a patent is pending or applied for by Final Straw, it is seen by many as unlikely that a patent will be granted given the nature of the product and the fact that other folding straws may already have been patented in the past.
When a Kickstarter campaign goes insane such as this one, the promoters are often caught in a huge self-made mess. Newbie manufacturers whose initial goal is to sell 500 units and end up selling 80,000 units can get into production bottlenecks that may take years to untangle.
The good news for a non patented item like the folding reusable collapsible straw is that with more factories in the game the price is driven down and the availability is widened. This is helpful as a price issue but also helps us as a consumer society needing to replace the current problem with one time use plastic straws.
“The rush by multiple offshore factories in producing these is great for the consumer as it drives down price making these useful eco tools more affordable.”
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